PAY-PER-CLICK QUICK TIPS

FASTER SEARCH ENGINE MARKETING RESULTS

With millions of searches being performed daily, maximum exposure on the internet is critical for your business. The fastest way to get the most exposure is with pay-per-click search engine marketing. Pay-per-click, or PPC, is all about keywords and phrases. Most popular search engines have PPC programs that your business can take advantage of. So how does PPC work? When someone searches for any of the keywords you have bid on and submitted to the search engines, your company shows up under the “sponsored links” section of the results pages. And just as the name suggests, you only pay when your link is clicked on. Your click through rate will vary depending on what search engine you are with, and on the popularity of your keywords. If it is well maintained, a PPC program can be a great investment for you business...[Full Article]