Friday, February 02, 2007

MANAGED EMAIL MARKETING VS. SELF-SERVICE EMAIL MARKETING

WHAT IS THE BEST OPTION FOR YOU?

By now you may have realized that your business is in need of an email marketing campaign to keep up with today’s competitors. You’re right. Email marketing is a rapidly growing marketing method that gets your business trackable results. So how does it work? It’s simple, really. First, information is gathered from customers one of several ways. Once that information is obtained, strategic email campaigns can be sent out to your customers. These campaigns can feature a variety of marketing tools including printable coupons, email feedback and comments, personalized campaigns, and more! These marketing tools give your customers plenty of reason to keep coming back...[Full Article]