USING PERSONALITY IN EMAIL MARKETING

ARE YOUR CUSTOMERS COMMUNICATING WITH A PERSON OR A BUSINESS?

With further development in technologies like cellular phones, instant messaging, PDA’s and mobile email, the world is becoming more personal. People identify better with actual people than with a business. They want to feel that there is a real human being on the other end that they are communicating with and not some generic business reply. The same applies to your email marketing campaign. Follow those quick tips on how to add personality to your email campaigns...[Full Article]